New grade, new campaign for American Cancer Society

The American Cancer Society, ambassador and survivor, Simone I. Smith, and her husband, LL COOL J have teamed up to create a movement that will empower, uplift and encourage millions to be a Boss against their biggest battles. Inspired by Simone's story, the message is simple: Beat Cancer Like A Boss.

https://beatcancerlikeaboss.com

A wonderful write up in Adweek:

https://www.adweek.com/brand-marketing/why-the-american-cancer-society-is-shining-a-spotlight-on-african-american-communities/

Happy to be a part of something making a difference in the fight against cancer.